Ok, so you've decided to invest in the long term web presence of your business using SEO. Welcome to enlightenment.
Here are some important things to consider before setting up the SEO portion of our marketing budget.
Older businesses may be doing well in search rankings and have lots of online content, but their websites could have that are holding them back from getting into those top positions. A common issue with older sites is that they are not mobile friendly and long term will be dealt a penalty in rankings by Google.
Lost images, broken links, unresponsive site design, and other technical issues can cause serious SEO problems. Companies dealing with such issues should devote more of their budget to technical SEO improvements, page optimization, and user experience, all of which are factors in ranking on the search engines.
How Much Should I Pay Someone for SEO Work? It's possible to hire an in-house SEO specialist; however, they're not easy to find and most businesses won't have enough work to keep them busy all year round. Another option is to outsource the work directly to an SEO specialist. Independent SEO consultants typically charge between $90-$190 am hour based on experience. Before we go any further in this discussion. Most experts in their craft will charge at least $100/hr. How much do you charge in your business?
If you are looking to spend as little money as possible on SEO, that's probably your first mistake. That might even be your overall approach the marketing. But often you can expect minimal results for minimal investment. There are no shortcuts with SEO. Let me repeat that: THERE ARE NO SHORTCUTS IN SEO. But not all SEO firms are created equal. But the very best all employ very similar strategies recommended and approved by Google for long term growth.
Need help with your small business SEO strategy? Give us a holler and we will buy you a cup of coffee in downtown Matthews, NC.
Sam Casey is the Chief Creative Officer and Managing Partner at Banyan Creative.