Website design, simply stated, is important and should be a focus for all online businesses. Whether you’ve paid someone to design your site, used a theme provided by your platform, or built it from scratch, we can all agree that a lot of time and resources are used throughout the process. The same applies to your overlay designs. Here's a quick look at four reasons why design is important for your website and your promotions:
Quite possibly the most important part of design is how it applies to navigation. Good design makes it easy for visitors to find what they’re looking for while also creating an understandable flow. This is not only pleasant for visitors, but also leads to better onsite conversion which is the main goal!
The idea of a “brand” has become a major focal point for businesses, specifically online retailers. Design represents the look and feel of your brand and needs to be consistent throughout all aspects of your business. Solid branding grabs attention and establishes trust.
While there are certain things that can be communicated visually, you still need to use content to relay your message. Copy must be clearly written and easy to read. This includes factors like font type, text size, color, and layout. This is how you literally communicate with website visitors so be meticulous with this stuff.
If your business can’t evoke a feeling of trust with visitors, then you probably won’t see much success. A well designed site with consistent branding establishes trust with visitors which increases the likelihood of them purchasing or returning.
Still have questions? Contact us at Banyan Creative. We would love to help!
Sam Casey is the Chief Creative Officer and Managing Partner at Banyan Creative.