There are many factors that determine ranking on the SERP for a local businesses. However with a lot of recent changes there seems to be a lot of misinformation or dated information on what's most important when it comes to getting your business website ranked. We will take a look at, and drill down into the Top 20 local search ranking factors as voted for by some of the worlds leading local SEO experts.
The local search survey conducted by Moz is a very useful litmus test as to what the general consensus is for local ranking factors moving into 2015.
1 City, County in Landing Page Title
2 Quality & Authority of Inbound Links to Domain
3 Quality & Authority of Inbound Links to Page
4 Physical Address in City of Search
5 Quality & Authority of Structured Citations
6 Product & Service Keyword in Website URL
7 Click-Through Rate from Search Results
8 City, County in Landing Page H1/H2 Tags
9 Consistency of Structured Citations
10 City, County in Most/All Website Title Tags
11 Diversity of Inbound Links to Domain
12 NAP Matching My Business Page
12 Geographic Keyword in Website URL
14 Quantity of Inbound Links to Domain
15 Location Keywords in Anchor Text of Links
16 Diversity of Inbound Links to Landing Page
17 Proximity of Address to the Point of Search
18 Quality & Authority of Unstructured Citations
19 Proper Category Associations
20 Quantity of Structured Citations
What this list tells us, is that you can no longer rely on a few trusted search factors within local SEO. Local SEO still has it’s own unique factors but as algorithms change and get tweeked, we need to continually focus on getting the product in front of the customer, while maintaining a unified business structure across all properties.
Need help with your Local SEO? Contact us today.
Sam Casey is the Chief Creative Officer and Managing Partner at Banyan Creative.