What is Content Marketing?
Content marketing has become such a popular trend. You can't really read about anything in the industry without hearing about content marketing. But before diving into the marketing industry’s favorite marketing buzzword, let’s start with a definition:
Content marketing (n.): The use of storytelling to build relationships with consumers by providing them with something entertaining or useful.
Why use Content Marketing?
1. First, from experience you should should use content marketing because it works.
2. Second: People love stories. Companies have realized that telling stories that people actively want to watch, read, and listen to is way more efficient and effective than traditional advertising—in the moment, but especially in the long term.
3. Third: Its a great long term strategy. The content that you produce, publish, and share stays out there long after any sort of paid ad promotions go away.
Not convinced yet. Here's some statistics about alternatives to content marketing and their effectiveness:
Now consider these statistics about content marketing:
Sam Casey is the Chief Creative Officer and Managing Partner at Banyan Creative.