As a small business owner your website is one of the most important tools you can have. It does 3 really important things for you.
1. It can add value - You want to educate your customers and your prospective customers on what the value of your product or services. Keep in mind, a website has little value without business goals, objectives, or a solid marketing strategy behind it. Does your website add value to your business today?
2. You can collect data - Its a wonderful tool to figure out what their needs are so you can meet those needs. Its all about having the relationship with your clients and understanding how to enhance those relationships. Using a proper website strategy, it allows you to collect the right data you need to drive business decisions and grow relationships with your customers.
3. You can conduct business 24/7 - In the middle of the night, someone can click, put their credit card in, and guess what, you have made a sale! A great website is your frontline sales force. It helps quantify, qualify and for e-commerce business close the sale without any human interaction. Check out buffalojackson.com and see some of our recent work to help grow their online business ten-fold using this 24/7 strategy.
4. It can be found head of your competitors - What good is a website if your customers can't find it? Its like having a billboard in the middle of a desert. A well optimized site using (SEO) Search Engine Optimization. When people don't know who to call for services the first place for most people is to "google it". Are you able to be found for services you offer? Or are you competitors showing up ahead of you? If thats the case you are losing sales.
Need help with your small business website strategy? Contact us at Banyan Creative. We love helping small businesses grow!
Sam Casey is the Managing Partner and Founder at Banyan Creative based in Matthews, NC. We are leaders in digital marketing strategy for small businesses with over 25 years of combined experience.
Sam Casey is the Chief Creative Officer and Managing Partner at Banyan Creative.