Lately we've been noticing a pretty major trend with large and small brands across the country. And its even bleeding into small business marketing. Being small is the new big. This idea of vintage, artisan, craft, limited run, one of a kind throwback to olden days seems to appear everywhere. We aren't sure this is a long term trend but with the growth of smartphone technology, smart homes, always connected, always on, 24/7 engagement, it seems consumers are longing for the way things used to be... or at least the idea of it. Brands are capitalizing on that whether it be on their leather ecommerce websites, the lastest craft brew, or a new pair of boots that look like they were made by a 1927 lumberjack.
Enjoy this spoof on vintage marketing by Quilted Northern. We think they hit the nail on the vintage #madeinAmerica head.
Sam Casey is the Chief Creative Officer and Managing Partner at Banyan Creative.