1. Your company’s online image is stale. Does your site look like it’s stuck in the 90s or even early 2000's? Guess what: everyone will assume your company is, too. Show off your new products, services and projects. You want people to know you’re doing well, staying current, and growing. Have you created a new logo, had a big anniversary, or just realized you’re sick and tired of looking at your site? Get up to date and celebrate your newness, your milestones and your fresh outlook with a sharp, current website.
2. Your web copy and image are no longer aimed at your target market. Your target may be changing, and you have to change ahead of them or you risk getting left behind. A new look and content make sure you’re speaking to the people you want to attract now.
3. Your website is all about you and not your customer. If this sounds backwards to you, you’re way behind the curve. They don’t want to just read about what you can do; they want to know what.
4. You need to attract attention. Have you checked your web stats lately to see if anyone’s paying attention? Fresh material and a fresh look get more attention. They keep your current visitors interested, and you’ll generate new traffic, too.
5. You want to use the web to expand the way you do business. Offer online discounts, new offerings, new ideas or concepts, online merchandise, etc. You can start to market using social networks, and launch new media campaigns.
6. Your competition’s looking new, and you’re not. At the very least, you want to keep up with others in your field. Better: stay ahead of them. A new, cleaner look shows you can keep up with the latest in your industry the way you say you can. You want to be the business everyone sees as the leader. You’ll inspire confidence, always a great place to start.
7. You’re losing your audience. Technology is changing every day, and the needs of your clients are changing as well. You have to meet that need and stay current, or risk getting left in the technological dust. Your fans (and potential fans) want blog entries, a social media presence and relevant content from you. Remember, you’re here to meet their needs.
8. Your search engine ranking is dropping fast. Search engines like Google have new and changing search criteria, some of it in the last 6 months. If your site doesn’t meet the new standards, your rankings will plummet (maybe they have already…?) Get higher rankings with new content, new code and new search engine optimization (SEO).
9. Your site isn’t mobile-friendly. Mobile web use is skyrocketing. If you don’t have a mobile-friendly site, you risk alienating a whole generation of smartphone users. This is crucial. Its 2015. Your potential customers are searching on their smartphones today for services you offer. Is that search going to your competitors?
10. Your site isn’t interactive. Today’s marketing has changed. It’s not about telling people what you have (or what you think they want). It’s about engaging them. Do you have ways for viewers to comment on your content? Give you direct feedback? If your site is all one way (you talking at them), you’re losing half the conversation. Get a dialogue going. Start by giving them more ways to comment, express, talk, respond and question.
Think it’s too expensive to update your site very often? Not anymore. A new site can give you an easy way to make updates as often as you need to, right from your office. These days, content is king, so you need to continually update the information on your website every week, every month, all year round. People (and by the way, search engines) respond best to new and changing content.
Time to take action! If you’re nodding at any combination of the above, then it’s time. Time to work with an experienced web company that knows how to engage consumers. Not sure where to start? Contact Banyan Creative today and we can help guide you with solutions to your website problems.
Sam Casey is the Chief Creative Officer and Managing Partner at Banyan Creative.