Digital Marketing Needs Analysis

The following is Banyan Creative needs analysis questionnaire. Answering these questions will allow us to properly identify your needs and prepare an online marketing strategy for your web property. Please answer only the questions that are relevant to your business

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Contact Name *

First

Last

Company Name *

Email *

Phone Number *

Business Address *

Line 1

Line 2

City

State

Zip Code

Country

BUSINESS GOALS

What are your business goals for this marketing campaign? *

How has the website been responsible for driving business growth? *

What is the average value of a lead? *

What is the average value of a purchase? *

What KPI’s or metrics do you look at on a weekly / monthly / quarterly basis? *

What classifies as lead from your website within your organization? *

Have you ever used an outside partner for online marketing? *

What conversion goals do you currently measure? *

Who are your biggest online competitors? *

Who did you use and what were the results of the campaign? *

What is your current monthly budget for online marketing? *

SEARCH ENGINE MARKETING

What service and/or product offerings do you want to increase rankings & conversions? *

What is the goal for organic traffic for this campaign? *

What keyword set do you want to increase rankings / traffic? *

What is the goal for organic traffic for this campaign? *

What are the conversion goals for this campaign? *

What is currently being done for external SEO? (e.g. link building, article writing, PR, social media etc) *

Submit

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Banyan Creative

Office Location:
324 N. Trade St.
Matthews, NC 28105