Digital Marketing Needs Analysis | Banyan Creative

Marketing Insights Analysis

The following is Banyan Creative needs analysis questionnaire. Answering these questions will allow us to properly identify your needs and prepare an online marketing strategy for your web property. Please answer only the questions that are relevant to your business

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Contact Name *

First

Last

Company Name *

Email *

Phone Number *

Business Address *

Line 1

Line 2

City

State

Zip Code

Country

DEFINE BUSINESS GOALS

How much new revenue do you need to generate from marketing efforts by end of year? *

How much revenue from existing customers do you need to generate? *

Why would a customer buy from you over your competition? Why would you lose a deal to a competitor? *

What objections during the sales process do prospects have? What objections do they voice about the competition? *

What does the customer service experience of competitors look like? *

Who advocates for your competition? *

What are the top pieces of content created by your competitors? *

How do you know their content is effective? *

DIVE INTO THE DATA

In order to provide you a thorough review content we will need to look at your website structure and design, email marketing, analytics data, and social media profiles. Then we look at your digital performance, including visits, leads, subscribers, top sources of leads, conversion rates, email open and click rates, keyword rankings, backlinks, site performance, etc. Please provide access to Google Analytics and any other reporting you use to track success from marketing to sales.

AUDIT CURRENT MARKETING ASSETS

What content assets do you use? -- This could be anything blog posts and email campaigns to brochures, sales enablement tools, and videos. Our goal is to organize and align content pieces with the buyer’s journey and identify gaps and lost opportunities in using content to drive people further down the funnel. Please send those to our team in one file/folder/email if possible. Use links to videos etc.

What Marketing Assets are You Missing today? *

How will that Asset help you drive sales you aren't getting today? *

STAKEHOLDERS ANALYSIS

What keeps you up at night? *

What attributes do you want people to associate with your brand? *

What’s your biggest challenge? *

What negative results occur if your team fails? *

Which company is not a competitor now but you are worried will be? *

What will your customers look like in 5 years? *

What will your company look like in 1 or 5 years? *

SALES AND WEBSITE ANALYSIS

What is the average value of a lead? *

What are your business goals for this marketing campaign? *

How has the website been responsible for driving business growth? *

What is the average value of a purchase? *

What KPI’s or metrics do you look at on a weekly / monthly / quarterly basis? *

What classifies as lead from your website within your organization? *

Have you ever used an outside partner for online marketing? *

What conversion goals do you currently measure? *

Who are your biggest online competitors? *

Who did you use and what were the results of the campaign? *

What is your current monthly budget for online marketing? *

SEARCH ENGINE MARKETING

What service and/or product offerings do you want to increase rankings & conversions? *

What keyword set do you want to increase rankings / traffic? *

What is the goal for organic traffic for this campaign? *

What are the conversion goals for this campaign? *

What is currently being done for external SEO? (e.g. link building, article writing, PR, social media etc) *

Whats the home run of marketing for your business? *

How will you measure success on advertising spend? *

Describe how you manage partner/vendor relationships. *

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Banyan Creative

Office Location:
324 N. Trade St.
Matthews, NC 28105