Your newsletter is an effective, low-cost marketing tool that delivers information about your company, product, personality, and values to engage people, spark interest, and build customer relationships. We have had the opportunity to help countless small businesses with their email marketing campaigns. One thing we have noticed is that most of the small businesses that produce a quality monthly email newsletter have more new business in their pipeline than those that don't. While great email marketing takes time and resources to develop it also doesn't take a rocket scientist to start one, and to start learning how to do it better each month to increase your desired outcomes. Here are a few Do's and Don't for email newsletters that we have learned over the years.
Keep these guidelines in mind for your newsletter:
About the author: Sam Casey is the Managing Partner at Banyan Creative. He enjoys helping small businesses understand who they are and help strategize on the right marketing efforts to drive top notch engagement with customers and prospects. Connect with Sam on LinkedIn
Sam Casey is the Chief Creative Officer and Managing Partner at Banyan Creative.