Here at Banyan Creative we draw on inspiration and creativity from all kinds of sources.   An amazing new business model, a new analytics platform, learning to code in html, riding our mountain bikes, reading a book or even a walk in the park.   Inspiration is all around us.  Barry Saunders from Joe Smith, recently video blogged on the TheHighCalling.org website about what matters to him in everyday work.  Barry visually reminds us in that to flourish in our work that we are to "Hunt Creativity" more often than not.   We are to bring all of who we are into our work.    It won't always find us.  So maybe take a different road home from work today.  Try a new restaurant.  Take up that hobby you've been afraid to try.  Ride your bike down a dirt trail.  One of the earliest commands in history is to go forth and create.  And to create well we need inspiration.  


You may find creativity is much closer than you think.   Don't be afraid to try something new without worrying about the end game.   At Banyan we call this the creative process.

Dream about it.  
Sketch it on a napkin.  
Take a hike and dream about the possibilities.
Talk about it with your friends.
Hunt Creativity.

​What Users want on a small screen
Customers are using mobile devices such as Smart phones and tablet computers at growing rates. The sales of mobile devices are surpassing computer sales.  Mobile devices are connecting customers and prospects to your business and sales people are using these devices help them sell. 

Consider these stats about mobile search: 

• 70% of all mobile searches result in action within 1 hour.
• 9 out of 10 mobile searches lead to action, over half leading to purchase.
• 61% of customers who visit an unfriendly mobile site are likely to go to a competitor.

These stats show an important trend. People are making decisions while using mobile devices to look for products, services, and your business information. Here are 5 key tips to consider what your customers want on the small screen. 

• Make you website mobile friendly.

This is the point many of my customers make a statement they are not ready to invest in a new website. I recommend to create a simple website landing page that has key information about your services and includes contact information. Include a mobile friendly website in your sales and marketing strategy. 

• Make sure your email is easy to read on mobile devices.

This is a key business communication tool. Whether your marketing or simply communicating with your customers, you need to think about the small screen. Keep your message subject line short. Your brand name and call to action should be high up on the screen so the viewer easily knows what you’re asking them to do.

• Customers want to find you. 

Your customers and prospects want to find you and contact you. Make it easy for them.  Your address and a map that links to Google maps should be readily available. All phone number need to be “click to call” enabled. Is an email address easily available? This should also be “click to email” enabled.  If your company uses social media, include links on your mobile friendly website.

• Content is king.

Content is king in any marketing and sales strategy. Your website should easily describe what you do and the benefit to the customer.  When a customer is looking at your website or email on a Smart phone the content needs to be refined as you have less space to get your message across. Consider using a content specialist to help you format your story and your message to fit across multiple screens.  Forms and downloads need to be mobile friendly if you are including them on your mobile website. 

• Mobile devices and Sales.

Your sales teams are using mobile tools to help sell your products and services. If they are not, your competitors are using them. These tools can include tablets that have online demos, PowerPoint presentations, documents and online brochures.  They are using applications such as email and sales management software to help them close business.  This should be part of your strategy to grow your business. It will help make you communicate more efficiently and connect you to your customers. 

To summarize, focus on your website. I believe this to be the center of your business operations. It doesn’t matter what business your in.  Serve up a website experience that is mobile friendly and allows customers to find you and contact you.  The smart phone is quickly becoming the computer of choice.  Companies that understand this will be poised to attract new business and strengthen their brand awareness. 

To learn more more about how Banyan Creative can help your business become mobile friendly contact us today.