SEO Explained - Optimization & Authority by Sam Casey

​One of the questions we have come up quite a bit when working with new or current businesses is something like:
"How come we don't show up when I type in "home remodeling Charlotte?' "

There are plenty of other agencies, consultants and marketing software that will make this answer as complicated as you like (and charge you as much as they would like.)

Here at Banyan Creative we like to make digital marketing clear, simple and transparent for the small businesses that we work with.

SEO can be broken down into two steps: Optimization and Authority

1. Optimization- Optimization is making sure that Google can understand what keywords you’re targeting, which services and products you sell, and where you sell them.

Here at Banyan Creative, we do this by going through each of the pages on your business website or even creating additional pages and making sure each title, tag, text, image and video is saying to both your users and to Google what that page is all about. Think of each page as an opportunity to rank for a specific keyword or product. The 2 extremes that you want to avoid: If you leave your content too thin and you don't give people or Google much to grab on to. But, if you have too much content without a consistent keyword target and your are longer relevant and will have a difficult time ranking.

2. Authority- Authority is making sure that Google knows you have the best content for their users. To grow your website’s authority, you must put out such great and informative content that people naturally share your content and link to your content. If there is one thing I have learned is that there are no shortcuts to build authority. It takes time, effort, financial investment and a long term view for your business. And yes, you need to put out great content for best results.

That’s SEO!

Conclusion
That’s how SEO works, very simplified of course. Breaking SEO down into two simple steps is important because most people even experienced marketers use the term without really knowing whats involved. Sometimes simple is better.